For brands that sell to health systems

I used to be your buyer. Now I help you reach them.

For more than a decade I sat on the health system side of the table, evaluating CMS, martech, analytics and data platforms. I know which pitches got a meeting and which got deleted. Now I create the content, campaigns and websites that help healthcare technology companies win those meetings.

Let’s plan your year

Who it’s for

CMS, martech, analytics, data and AI companies whose buyers are health system marketing, digital and IT leaders.

What I make

Thought leadership

White papers, e-books, field guides and bylined articles.

Campaigns

LinkedIn posts for your company and executives, nurture and outreach emails, and conference campaigns.

Sales enablement

Pitch decks, one-pagers, battle cards and demo scripts for hospital buying committees.

Landing pages and websites

Strategy, copy and page structure, with design and development partners when you need a full build.

Positioning and messaging

What you say to a health system CMO, and why it should matter to them.

How we work together: an annual content partnership

Plan the year. We map your sales goals, product launches and conference calendar into a 12-month content plan.
Set quarterly themes. Each quarter centers on one story your buyers need to hear, with a flagship piece and the campaign around it.
Deliver every month. White papers, e-books, LinkedIn and email campaigns, landing pages and website updates, written and edited by me.
Review and adjust. We check what’s landing with buyers each quarter and shift the plan to match.

Why it works

I know the buyer. I led digital at Mass General and Tufts, and I still work alongside hospital marketing leaders through HospitalWebsites.com and conferences like HMPS, HCIC and SHSMD.

It’s fast. AI handles research and first drafts, so a full campaign takes days, not a quarter.

It’s senior. Every piece is written and edited by me, not handed to a junior writer.

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