Is hospital marketing due for its most drastic overhaul ever? I’ve been thinking a lot lately about what’s next for hospital marketers. Not the next brand campaign, SEM ad group, website update, email blast, microsite, or social post. Instead, I’ve been thinking about a much deeper and farther-reaching future for the healthcare provider marketer. Specifically, I’ve been asking myself whether the practices that every healthcare marketer lives by—those ubiquitous brand campaigns, web content pages, microsites and social po...
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