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About

I’ve worked on every side of the hospital website.

I’m Shawn Gross, founder of HospitalWebsites.com. I help health systems plan, research and lead website redesigns and digital transformation. I also help the brands that sell to them.

Shawn Gross

For more than 20 years I’ve worked on every side of healthcare digital. I founded the digital marketing department at Massachusetts General Hospital and led the Tufts Medical Center website redesign. I led healthcare strategy at White Rhino, ReviveHealth and Primacy, and growth at Phase2. In between, I ran marketing for Clear Skye, a Gartner Cool Vendor. I’ve been the client, the agency and the vendor.

Today HospitalWebsites.com is an AI-powered agency for health brands. It’s me, a senior strategist, working with AI as my research team, analyst and first-draft writer. I bring in designers and developers I trust when a project calls for it.

I also publish HospitalWebsites.com Reviews, which spotlight the best health system digital experiences. And I speak about AI, digital transformation and the future of hospital websites.

Career

  1. 2025–now
    HospitalWebsites.com
    Founder

    An AI-powered agency for health brands.

  2. 2024–2025
    Phase2
    Vice President, Growth

    Growth for a digital experience agency serving hospitals, payers and life sciences.

  3. 2022–2024
    Primacy
    Healthcare Practice Lead, Strategy

    Discovery, research and digital roadmaps for health systems.

  4. 2020–2022
    Clear Skye
    Vice President, Marketing

    Head of marketing for a Gartner Cool Vendor, through 5× revenue growth.

  5. 2018–2020
    ReviveHealth (Weber Shandwick)
    Vice President, Digital

    Digital strategy for hospitals, payers and health tech brands.

  6. 2013–2018
    White Rhino
    Chief Digital Strategist, Healthcare Practice Lead

    Strategy for academic medical center websites, apps and campaigns.

  7. 2011–2013
    Tufts Medical Center
    Director, Digital Strategy + Service Line Marketing

    Led the enterprise website redesign; 5× digital appointment requests.

  8. 2003–2011
    Massachusetts General Hospital
    Director, Interactive Marketing

    Founded and led the hospital’s digital marketing department.

Recognition: Webby Awards · AIGA · MITX · eHealthcare Strategy & Trends · HCIC · SHSMD

Education: University of New Hampshire, BA in Communications & Marketing

Speaking & Media → · LinkedIn →

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Tell me what you’re working on. I’ll reply within one business day.

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