The Future of Hospital Websites in a Two-Internet World
What consumer brand trends reveal about the future of hospital websites, AI, and digital trust.
Content Strategy
6 posts
You Upgraded the CMS. Now Let’s Upgrade the ROI.
Discover why the next evolution of hospital websites hinges on capturing intent signals from all visitors—not just those ready to book—unlocking a new layer of ROI engagement, insight, and growth.
Mastering Written Content: A Primer on Creating Engaging and Informative Wellness Content for Hospital Websites
A foundational guide on crafting clear, engaging, and informative written content tailored to the needs of health system and hospital websites.
Writing Treatment Program and Condition Content for Hospital Website SEO
Explore how to craft two strategic types of content—“Treatment Programs” and “Conditions”—that serve critical roles in a hospital’s content ecosystem.
Writing for Wellness: Crafting Hospital Website Content That Connects with Patients
Utilize a range of content types—including video, interactive content, and audio—to effectively communicate and connect with patients.
Optimizing for Outcomes: SEO Strategies for Healthcare Marketers
Effective SEO strategies tailored for health system marketers to enhance visibility and attract more patients to hospital websites.