The Anatomy of the Best Hospital Websites: Key Elements to Include
An effective hospital website combines clear navigation, responsive design, and comprehensive content to enhance patient care and accessibility.
Creative healthcare digital marketing leader with nearly 20 years agency and client-side experience. Previously head of digital at Massachusetts General Hospital and Tufts Medical Center. Learn more at shawngross.com
9 posts
Future-Proofing Your Hospital Website: Adapting to AI-Driven Search Solutions
Learn how hospitals can adapt their digital strategy for AI-driven search solutions with tips on structured data, authoritative content, multichannel distribution, and AI integration.
Exploring a New Crowdsourced Approach to Hospital Rankings
Exploring a patient-driven approach to hospital rankings, I propose a new system emphasizing community feedback and comprehensive care metrics.
From Layout to Lifesaver: Design Principles for Health System Websites
Dive into essential design principles for health system websites, ensuring they are user-friendly, accessible, and effectively serve patient needs.
Writing Treatment Program and Condition Content for Hospital Website SEO
Explore how to craft two strategic types of content—“Treatment Programs” and “Conditions”—that serve critical roles in a hospital’s content ecosystem.
Writing for Wellness: Crafting Hospital Website Content That Connects with Patients
Utilize a range of content types—including video, interactive content, and audio—to effectively communicate and connect with patients.
Mastering Written Content: A Primer on Creating Engaging and Informative Wellness Content for Hospital Websites
A foundational guide on crafting clear, engaging, and informative written content tailored to the needs of health system and hospital websites.
Optimizing for Outcomes: SEO Strategies for Healthcare Marketers
Effective SEO strategies tailored for health system marketers to enhance visibility and attract more patients to hospital websites.
Social Proof in Healthcare: How to Leverage Testimonials and Reviews
Learn how hospitals can effectively use patient testimonials and online reviews as social proof to enhance their reputation and attract new patients.