Home Archives for Shawn Gross

Shawn Gross

Creative healthcare digital marketing leader with nearly 20 years agency and client-side experience. Previously head of digital at Massachusetts General Hospital and Tufts Medical Center. Learn more at shawngross.com

9 posts

Future-Proofing Your Hospital Website: Adapting to AI-Driven Search Solutions

ByShawn Gross

November 7, 2024

Future-Proofing Your Hospital Website: Adapting to AI-Driven Search Solutions

Learn how hospitals can adapt their digital strategy for AI-driven search solutions with tips on structured data, authoritative content, multichannel distribution, and AI integration.

Innovation

Exploring a New Crowdsourced Approach to Hospital Rankings

ByShawn Gross

November 4, 2024

Exploring a New Crowdsourced Approach to Hospital Rankings

Exploring a patient-driven approach to hospital rankings, I propose a new system emphasizing community feedback and comprehensive care metrics.

Innovation

ByShawn Gross

November 3, 2024

From Layout to Lifesaver: Design Principles for Health System Websites

Dive into essential design principles for health system websites, ensuring they are user-friendly, accessible, and effectively serve patient needs.

Effective Hospital Websites: Key Elements for Patient Care

ByShawn Gross

October 2, 2024

The Anatomy of the Best Hospital Websites: Key Elements to Include

An effective hospital website combines clear navigation, responsive design, and comprehensive content to enhance patient care and accessibility.

Fundamentals

Writing Treatment and Condition Content for Hospital Website SEO

ByShawn Gross

October 1, 2024

Writing Treatment Program and Condition Content for Hospital Website SEO

Explore how to craft two strategic types of content—“Treatment Programs” and “Conditions”—that serve critical roles in a hospital’s content ecosystem.