ByShawn GrossOctober 2, 2024 The Anatomy of the Best Hospital Websites: Key Elements to Include An effective hospital website combines clear navigation, responsive design, and comprehensive content to enhance patient care and accessibility. Fundamentals
ByShawn GrossOctober 1, 2024 Writing Treatment Program and Condition Content for Hospital Website SEO Explore how to craft two strategic types of content—“Treatment Programs” and “Conditions”—that serve critical roles in a hospital’s content ecosystem. Content Strategy
ByShawn GrossSeptember 30, 2024 Writing for Wellness: Crafting Hospital Website Content That Connects with Patients Utilize a range of content types—including video, interactive content, and audio—to effectively communicate and connect with patients. Content Strategy Fundamentals
ByShawn GrossSeptember 29, 2024 Exploring a New Crowdsourced Approach to Hospital Rankings Exploring a patient-driven approach to hospital rankings, I propose a new system emphasizing community feedback and comprehensive care metrics. Innovation
ByShawn GrossSeptember 28, 2024 Mastering Written Content: A Primer on Creating Engaging and Informative Wellness Content for Hospital Websites A foundational guide on crafting clear, engaging, and informative written content tailored to the needs of health system and hospital websites. Content Strategy Fundamentals
ByShawn GrossSeptember 27, 2024 From Layout to Lifesaver: Design Principles for Health System Websites Dive into essential design principles for health system websites, ensuring they are user-friendly, accessible, and effectively serve patient needs. Design Fundamentals
ByShawn GrossSeptember 26, 2024 Optimizing for Outcomes: SEO Strategies for Healthcare Marketers Effective SEO strategies tailored for health system marketers to enhance visibility and attract more patients to hospital websites. Content Strategy
ByShawn GrossSeptember 25, 2024 Social Proof in Healthcare: How to Leverage Testimonials and Reviews Learn how hospitals can effectively use patient testimonials and online reviews as social proof to enhance their reputation and attract new patients. Fundamentals