Innovation Archives

Home Innovation

August 20, 2025

Why Hospital Websites Must Build Direct Relationships in a Post-Google World

As search declines and AI reshapes how patients find information, hospital marketers must shift from SEO-first thinking to building lasting, personalized digital relationships.

ByShawn Gross

June 30, 2025

You Upgraded the CMS. Now Let’s Upgrade the ROI.

Discover why the next evolution of hospital websites hinges on capturing intent signals from all visitors—not just those ready to book—unlocking a new layer of ROI engagement, insight, and growth.

ByShawn Gross

June 3, 2025

The Case for Authenticated Hospital Websites

Explore why the future of hospital websites will merge public and patient experiences through authenticated access, AI-driven personalization, and seamless identity integration.

Future-Proofing Your Hospital Website: Adapting to AI-Driven Search Solutions

ByShawn Gross

May 6, 2025

Future-Proofing Your Hospital Website: Adapting to AI-Driven Search Solutions

Learn how hospitals can adapt their digital strategy for AI-driven search solutions with tips on structured data, authoritative content, multichannel distribution, and AI integration.

Innovation

Exploring a New Crowdsourced Approach to Hospital Rankings

ByShawn Gross

March 18, 2025

Exploring a New Crowdsourced Approach to Hospital Rankings

Exploring a patient-driven approach to hospital rankings, I propose a new system emphasizing community feedback and comprehensive care metrics.

Innovation