What Comes Next for Hospital Websites?
Discover why the next evolution of hospital websites hinges on capturing intent signals from all visitors—not just those ready to book—unlocking a new layer of engagement, insight, and growth.
Innovation
4 posts
The Case for Authenticated Hospital Websites
Explore why the future of hospital websites will merge public and patient experiences through authenticated access, AI-driven personalization, and seamless identity integration.
Future-Proofing Your Hospital Website: Adapting to AI-Driven Search Solutions
Learn how hospitals can adapt their digital strategy for AI-driven search solutions with tips on structured data, authoritative content, multichannel distribution, and AI integration.
Exploring a New Crowdsourced Approach to Hospital Rankings
Exploring a patient-driven approach to hospital rankings, I propose a new system emphasizing community feedback and comprehensive care metrics.