Overview
The Nantucket Cottage Hospital website embodies a community-centric approach to healthcare, aiming to reinvigorate its brand through a redesign that not only introduces “Island Hospitality” but also reflects the unique culture of Nantucket.
This effort seeks to build trust within the community by mapping the hospital’s services to the island’s lifestyle, where both residents and visitors seek wellness. The redesign prioritizes user-friendly navigation and enriches patient-doctor interactions through reimagined doctor profiles.
These profiles feature multiple scrolling lifestyle images and personal interests, aligning with the community’s values and enhancing patient trust. This strategic approach helps the hospital maintain relevance against off-island care options by emphasizing a personalized and integrated health and technology experience.
Details
- Nantucket Cottage Hospital
- Website Redesign
- https://nantuckethospital.org
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